"Let's keep
our beaches clean"

Human-robot interaction for a world without litter.

How it works

We enable everyone to make the BeachBot smarter. By playing our game you connect with the BeachBot to detect more litter. Moreover you connect with your environment and with nature. Together we can make a difference to keep the beach clean and to change a mindset around littering.

Please subscribe to our newsletter and stay posted around the development of the BeachBot and the supporting game.



No Waste Challenge

January 14th 2021

What Design Can Do launched the No Waste Challenge, a design competition with the purpose of getting effective solutions to reduce waste. We are participating with Project.BB, so please checkout our page https://nowaste.whatdesigncando.com/projects/project-beachbot/ and leave a comment.

Official demo during World Cleanup Day

September 19 2020

On Saturday September 19 it was World Cleanup Day. With Project.BB we were present on the beach of Scheveningen that day for a successful demo with our BeachBot. Many thanks for everyone who supported us to make this happen.

BB beach.jpeg

Test drive on the beach

July 11 2020

BB's first performance on the beach (Beachclub Down Under Beach, Zwarte Pad Scheveningen). It was great to take the robot for a spin and get feedback from beachgoers. We will be out there for another test in August and a demo in September.

Pilot in The Hague

June 4 2020

The Municipality of The Hague is our launching customer. With the cooperation agreement in place we can conduct experiments with the robot and related gamification applications on the beach and boulevard of Scheveningen.

Project.BB - team and prototype.JPG

Demo Day at TU Delft

Jan 24 2020

Here it is! The prototype of our BeachBot is ready. Proud of the Minor Robotics team. Excellent Demo Day performance at RoboHouse. Next step: getting BB ready to go outside.

BB at CES Las Vegas

Jan 7 2020

From 7 -10th of January BB had a booth at Eureka park, next to Holland Tech Square. Amazing experience to be part of CES.tech and to receive so many positive feedback.

bb at ces 2.jpeg

small litter, big challenge

Small litter that roams around on the beach effects the health of sea water, species and eventually our food chain.

Did you know that one cigarette filter can poison hundreds liters of water? Filters won't tear down and breakdown into microplastics.

Our Solution

A clever trash worker

Human assistance

Engage with the public on the beach

Along with Delft University of Technology we built a demo of a litter picking robot using Artificial Intelligence (AI). Our BeachBot (.BB) stops once it recognizes litter and automatically collects it.

Supported by a mobile app and mixed reality game .BB interacts with people and asks for their help to clean the beach. In a playful way we want to contribute to more awareness about littering.


Join our Team

Are you an engineer, game developer or industrial designer?
We need you!

Experience the amount of litter

Show the mess and learn

Augmented Reality of the amount of litter collected

Augmented Reality of the amount of litter collected